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Most services also encourage members to add photos or videos to their profile.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
A great diversity of online dating services currently exists.
Some have a broad membership base of diverse users looking for many different types of relationships.
Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.
Online dating services also differ widely in their revenue streams.
Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.
Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.